The Embassy 87

At NEN Entertainment Studios, we managed and executed the digital campaign for The Embassy 87, a Saudi thriller series inspired by the 1987 storming of the Saudi embassy in Tehran during a politically sensitive period marked by rising regional tensions. Our campaign focused on building targeted visibility across X, TikTok, Instagram, and Facebook through strategic community page distribution and platform-specific content formats. By activating relevant regional pages and optimizing content placement across social platforms, we helped amplify the series’ digital presence and connect it with audiences across Saudi Arabia, the GCC, and wider regional markets. The campaign achieved over 12.8M total reach, more than 39.7K engagements, and 80 published posts, highlighting our ability to deliver measurable digital visibility for entertainment titles with focused regional relevance.