Rayah El Madam

At NEN Entertainment Studios, we managed and executed the digital campaign for Rayah El Madam, a 2017 Egyptian comedy series following Sultan, an advertising director whose complicated personal life becomes even more unpredictable when his wife, Dalia, wakes each day without remembering him. Our campaign approach focused on translating the series’ situational comedy, memorable characters, and evolving daily scenarios into engaging digital content. Through community-page activation, audience-focused storytelling, coordinated publishing, and strategic content distribution, we supported audience discovery, encouraged conversation, and expanded the series’ regional visibility. The campaign reflects our ability to develop structured digital strategies for comedy productions, combining creative storytelling, audience insight, community engagement, and coordinated distribution to establish a distinctive and consistent campaign presence.