El Hareefa
We managed and executed the digital campaign for El Hareefa, delivering audience-focused content and strategic distribution designed to strengthen the film’s visibility among football, youth, and entertainment audiences.
Overview
At NEN Entertainment Studios, we managed and executed the digital campaign for El Hareefa, a 2024 Egyptian sports-comedy film following Maged, a talented young footballer whose move from a private school to a public school leads him to a new team, new friendships, and a high-stakes football competition. Our campaign approach focused on translating the film’s youthful energy, competitive spirit, humor, and football-driven story into engaging digital content. Through coordinated content planning, community-page activation, audience-focused storytelling, and strategic distribution, we supported stronger visibility and encouraged relevant conversations around the film and its characters. The campaign demonstrates our ability to develop and execute entertainment marketing strategies that connect culturally relevant productions with their core audiences through effective creative direction, content distribution, and digital community engagement.
